This book details the business, design, programming, and marketing principles of 37signals
, a small company that creates simple, focused web-based softwares.
37signals used the Getting Real process to launch five web-based applications ( Basecamp
, Ta-da List
), and Ruby on Rails
, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications.
The Getting Real
principles is about:
- skipping all the tasks that represent real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing
- less mass, less software, less features, less paperwork, less of everything that's not essential (and most of what people think is essential actually isn't)
- staying small and being agile
- starting with the interface, begins with what the customer actually experiences and builds backwards from there
- launching, tweaking, and constantly improving which makes it a perfect approach for web-based software
- delivers just what customers need and eliminates anything they don't.
The book contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. It should not be considered as a technical book or a design tutorial, but as a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - should find an interest in this book.
Getting Real Press/Buzz
, a collection of reviews and press about the book.
Khoi Vinh’s Web Site
:) "If you want to have a first hand look at how this industry's working methods are changing, this is the book to read."