Getting Real: The Book

Getting Real: The Book

Details the business, design, programming, and marketing principles of 37signals, a web-based software company. Contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.

Publication date: 31 Dec 2005

ISBN-10: n/a

ISBN-13: n/a

Paperback: n/a

Views: 16,719

Type: N/A

Publisher: n/a

License: n/a

Post time: 22 Nov 2006 02:52:03

Getting Real: The Book

Getting Real: The Book Details the business, design, programming, and marketing principles of 37signals, a web-based software company. Contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.
Tag(s): Software Engineering
Publication date: 31 Dec 2005
ISBN-10: n/a
ISBN-13: n/a
Paperback: n/a
Views: 16,719
Document Type: N/A
Publisher: n/a
License: n/a
Post time: 22 Nov 2006 02:52:03
Book Description:

This book details the business, design, programming, and marketing principles of 37signals, a small company that creates simple, focused web-based softwares.

37signals used the Getting Real process to launch five web-based applications ( Basecamp, Campfire, Backpack, Writeboard, Ta-da List ), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications.

The Getting Real principles is about:

- skipping all the tasks that represent real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing
- less mass, less software, less features, less paperwork, less of everything that's not essential (and most of what people think is essential actually isn't)
- staying small and being agile
- starting with the interface, begins with what the customer actually experiences and builds backwards from there
- launching, tweaking, and constantly improving which makes it a perfect approach for web-based software
- delivers just what customers need and eliminates anything they don't.

The book contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. It should not be considered as a technical book or a design tutorial, but as a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - should find an interest in this book.

Reviews:

Getting Real Press/Buzz, a collection of reviews and press about the book.

Khoi Vinh’s Web Site

:) "If you want to have a first hand look at how this industry's working methods are changing, this is the book to read."




About The Author(s)


No information is available for this author.

Jamis Buck

No information is available for this author.


No information is available for this author.

David Heinemeier Hansson

No information is available for this author.


No information is available for this author.

Mark Imbriaco

No information is available for this author.


No information is available for this author.

Matt Linderman

No information is available for this author.


No information is available for this author.

Marcel Molina

No information is available for this author.


No information is available for this author.

Ryan Singer

No information is available for this author.


No information is available for this author.

Sam Stephenson

No information is available for this author.


Book Categories
Sponsors
Icons8, a free icon pack