Getting Real: The Book

Getting Real: The Book

Details the business, design, programming, and marketing principles of 37signals, a web-based software company. Contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.

Publication date: 31 Dec 2005

ISBN-10: n/a

ISBN-13: n/a

Paperback: n/a

Views: 21,872

Type: N/A

Publisher: n/a

License: n/a

Post time: 22 Nov 2006 03:52:03

Getting Real: The Book

Getting Real: The Book Details the business, design, programming, and marketing principles of 37signals, a web-based software company. Contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design.
Tag(s): Software Engineering
Publication date: 31 Dec 2005
ISBN-10: n/a
ISBN-13: n/a
Paperback: n/a
Views: 21,872
Document Type: N/A
Publisher: n/a
License: n/a
Post time: 22 Nov 2006 03:52:03
Book Description:

This book details the business, design, programming, and marketing principles of 37signals, a small company that creates simple, focused web-based softwares.

37signals used the Getting Real process to launch five web-based applications ( Basecamp, Campfire, Backpack, Writeboard, Ta-da List ), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications.

The Getting Real principles is about:

- skipping all the tasks that represent real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing
- less mass, less software, less features, less paperwork, less of everything that's not essential (and most of what people think is essential actually isn't)
- staying small and being agile
- starting with the interface, begins with what the customer actually experiences and builds backwards from there
- launching, tweaking, and constantly improving which makes it a perfect approach for web-based software
- delivers just what customers need and eliminates anything they don't.

The book contains keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. It should not be considered as a technical book or a design tutorial, but as a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - should find an interest in this book.

Reviews:

Getting Real Press/Buzz, a collection of reviews and press about the book.

Khoi Vinh’s Web Site

:) "If you want to have a first hand look at how this industry's working methods are changing, this is the book to read."




About The Author(s)


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Jamis Buck

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David Heinemeier Hansson

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Mark Imbriaco

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Matt Linderman

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Marcel Molina

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Ryan Singer

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Sam Stephenson

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