Search Engine Marketing Cracked

Search Engine Marketing Cracked

An introduction to Search Engine Optimization (SEO). Covers essential things website developers need to know in designing, building, maintaining, and promoting their websites.

Publication date: 15 Dec 2014

ISBN-10: n/a

ISBN-13: n/a

Paperback: n/a

Views: 20,413

Type: N/A

Publisher: Ingenious SEM

License: Creative Commons Attribution-NonCommercial 3.0 Unported

Post time: 10 May 2015 10:27:10

Search Engine Marketing Cracked

Search Engine Marketing Cracked An introduction to Search Engine Optimization (SEO). Covers essential things website developers need to know in designing, building, maintaining, and promoting their websites.
Tag(s): Web Design and Development
Publication date: 15 Dec 2014
ISBN-10: n/a
ISBN-13: n/a
Paperback: n/a
Views: 20,413
Document Type: N/A
Publisher: Ingenious SEM
License: Creative Commons Attribution-NonCommercial 3.0 Unported
Post time: 10 May 2015 10:27:10
Summary/Excerpts of (and not a substitute for) the Creative Commons Attribution-NonCommercial 3.0 Unported:
You are free to:

Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material

The licensor cannot revoke these freedoms as long as you follow the license terms.

Click here to read the full license.
Short summary:

Sergey Lucktinov wrote:A search engine is the most effective tool that can bring a prospective customer to your Company website. Millions of web visits are initiated daily through one or the other search engine to locate information or sources of supply. This is considered to be the most effective and targeted channel for you as a website owner to acquire a hot lead. Businesses all the over the world spend a huge sum on designing, building, maintaining and promoting their websites.

Online advertising and marketing budgets have also soared. Relative to these, the investment required for getting traffic through search engines is much lower. However, as search engines have millions of pages in their coverage, it is important to have a proper approach to using this channel effectively.

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimization. Search engines offer the most cost effective mechanism to acquire “real” and “live” business leads. It is found that in most cases search engine optimization delivers better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.




About The Author(s)


No information is available for this author.

Sergey Lucktinov

No information is available for this author.


Book Categories
Sponsors
Icons8, a free icon pack