Neil Davidson

Neil Davidson

Neil Davidson is a co-founder of Red Gate Software and was a joint CEO until he stepped down in 2012. He remains a major Red Gate shareholder and continues to sit on its council of advisors. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.

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Books Authored by Neil Davidson

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Version 2.0.0)

Post date: 15 Apr 2016
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.
 
Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Version 2.0.0)

Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Version 2.0.0)

Post date: 15 Apr 2016
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.

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